October 12, 2011
Designer Tokujin Yashioka created this window display for Maison Hermès for the winter of 2009. A black and white video of a closely cropped woman's face as she gently exhales - while a hanging Hermès scarf billows in sync with the imaginary air, due to a stealthily concealed fan.
A wonderful illsion of life and movement which shifts the focus from the fabricated nature commonly associated with the silver screen, into a new semblance of reality; perhaps a literal, physical manifestation of the idea of 'breathing new life' into something.
in fact, according to the man himself:
"on designing a window-display of Maison Hermès, I intended to express people’s daily 'movements'
with a suspicion of humor. there are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
the window is designed with an image of woman projected on to a monitor. the scarf softly sways
in the air in response to the woman’s blow."
I am always impressed by how as colloquialism, pun or play on words can, instead of just being a one-trick pony, manifest itself into a multi-faceted, layered work. This idea is something I aspire to achieve with my own work and my own incorporation of wordplay therein.